Club Canine & Cahaba Mountain Brook Animal Clinic


BRANDING
SQUARESPACE WEBSITE DESIGN

As the lead designer for Club Canine, I was tasked with creating a brand and website for the daycare side of their animal clinic. From the very first meeting, the client emphasized their vision: a brand that felt like a country club resort for pets. To bring that concept to life, I developed a logo featuring a classic crest paired with a clean serif font. These elements captured the refined, country club aesthetic while keeping the identity playful and approachable.

Building on this foundation, I designed a custom website for the daycare that extended the brand’s personality through thoughtful typography, refined color choices, and an elegant yet welcoming layout. After the daycare launch, I was asked to refresh the Animal Clinic website as well. To create cohesion, I carried over key design elements from the daycare site so the two brands felt like “sisters,” while still giving each one its own distinctive character.

The final outcome was a unified brand presence across both sites—sophisticated, functional, and easy for pet parents to navigate. Together, the designs made it seamless for clients to book services across both the daycare and the clinic under one roof.

*project created at AMD Creative.

Multiple versions of the logo for Club Canine, featuring a shield with a paw print, a leaf, and the letter 'C' on a dark blue background, with the words 'care, play, stay, train' and a banner with initials 'BHM' and 'ALA'
A close-up of a well-maintained golf course with a putting green and surrounding fairway.
Logo for Club Canine featuring a crest with paw prints, and the words 'care, play, stay, train' underneath.
Laptop on wooden table showing a dog lying on grass with a crest logo and navigation menu for a pet care website, surrounding a room with sunlight
A white flag with a blue logo and text, attached to a silver flagpole, flying against a dark green background. The logo reads 'Club Canine' with paw prints and a shield emblem, and the text around the logo says 'care. play. stay. train'.
Close-up of a dog collar with a fluffy cream-colored dog fur, a blue dog tag with the text 'Club Canine', and a row of small golden studs.
Close-up of a green tennis ball on a tennis court with a white line, blurred background.