Club Canine & Cahaba Mountain Brook Animal Clinic
BRANDING
SQUARESPACE WEBSITE DESIGN
As the lead designer for Club Canine, I was tasked with creating a brand and website for the daycare side of their animal clinic. From the very first meeting, the client emphasized their vision: a brand that felt like a country club resort for pets. To bring that concept to life, I developed a logo featuring a classic crest paired with a clean serif font. These elements captured the refined, country club aesthetic while keeping the identity playful and approachable.
Building on this foundation, I designed a custom website for the daycare that extended the brand’s personality through thoughtful typography, refined color choices, and an elegant yet welcoming layout. After the daycare launch, I was asked to refresh the Animal Clinic website as well. To create cohesion, I carried over key design elements from the daycare site so the two brands felt like “sisters,” while still giving each one its own distinctive character.
The final outcome was a unified brand presence across both sites—sophisticated, functional, and easy for pet parents to navigate. Together, the designs made it seamless for clients to book services across both the daycare and the clinic under one roof.
*project created at AMD Creative.