Davenport’s Pizza Palace

RE-BRAND
SQUARESPACE WEBSITE DESIGN

As the lead designer for Davenport’s Pizza, I was tasked with refreshing the brand of a Birmingham favorite that has been serving families since 1964. The owners were hesitant to make changes to something so familiar to the community, so my goal was to create an updated identity that felt fresh but still true to their history.

I worked closely with the owner, Amanda, to give their logo a cleaner, more versatile look, introducing brighter colors and refined typography to improve readability and scalability across print, signage, and digital platforms. As they prepared to open their second location, I also helped oversee the rollout of the new brand identity to ensure consistency across both spaces.

To complement the rebrand, I redesigned Davenport’s website with a focus on functionality and customer experience. The new site streamlined online ordering, added easy ways for customers to reserve party rooms, and made browsing menus more intuitive.

The result was a refreshed brand and website that honored Davenport’s long-standing legacy while positioning them for growth and expansion.

*Project created at AMD Creative. Photos taken by our Director of Content Creation, Bell Duggar.

Davenport's Website
Design mockup of a pizza place logo with a crown icon, 'EST. 1964' on either side, and the text 'Davenport's Pizza Palace' in red and green on a light background.
A person holding a pizza menu in front of a window at a restaurant table with a pepperoni and yellow pepper pizza on a metal tray, outside view of benches and a person walking.
White A-frame sign outside Davenport's Pizza Palace restaurant with online ordering, rewards, and menu information, in front of a glass storefront with tables and chairs, red awning with the restaurant's name, and neon open signs.
A menu on a white paper with red and green text, placed on a green and white checkered tablecloth.
A bakery or pizzeria menu on a wooden paddle resting on a red and white checkered tablecloth with a floral pattern. The menu features various special pies, salads, dressings, and beverages.
Two large pizzas on metal trays, one with green onions and cheese, the other with ham, sausage, and pepperoni, sitting on a red and white checkered tablecloth. In the foreground, there is a small plate of mixed salad with lettuce, cherry tomatoes, and yellow bell pepper slices, along with a small container of salad dressing.
Davenport's Pizza Palace logo with a crown graphic, established in 1964.

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“Loved working with AMD on branding, website refresh, and more! Adelaide, Anna, and the rest of the team are professional, timely, and very thorough. Would definitely recommend!”

- Amanda Thames, Owner of Davenport’s Pizza Palace

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