Opulenza Designs

ART DIRECTION
CONTENT CREATION
INFLUENCER PARTNERSHIPS
BRAND TRIP

As the lead project manager for Opulenza Designs’ social media, I oversaw all aspects of their digital presence and content creation. On a monthly basis, I developed and executed photoshoots to highlight seasonal jewelry collections, handling everything from sourcing models and locations to coordinating with local boutiques for wardrobe, and managing hair and makeup teams. These shoots provided both still photography and reel content to support ongoing campaigns.

In addition to monthly production, I managed Opulenza’s quarterly influencer partnerships building relationships, coordinating product trades, and ensuring content delivery and publication. I also led larger-scale brand initiatives, including their catalog shoot in 30A, Florida, where I sourced locations, styled wardrobe, and facilitated the full run of show for an all-day production.

My role also extended into brand travel projects, including the 2024 team trip to Costa Rica. I provided on-the-ground social media coverage, creating and posting daily content, managing community engagement, and overseeing direct messaging to maximize brand visibility throughout the trip.

Though Opulenza Designs has since closed, the body of work I produced with their team reflects my ability to manage end-to-end creative campaigns from concept and production to execution and engagement.

*Project created at AMD Creative. Photography by Michelle Diaz and Director of Content Creation, Bell Duggar.

A blonde woman wearing a blue sleeveless tied crop top standing on a wooden bridge outdoors, with trees and greenery in the background.

2024 Summer Catalog Shoot in Watercolor, 30A, Florida

A young woman with long dark hair sitting on a plush black and white furry chair in a modern interior. She is wearing a shiny pink satin dress, multiple gold bangles, a delicate necklace, and rings. Behind her, there is a large window, some greenery, a framed artwork, and a ceiling light fixture with multiple round bulbs.

Monthly Content Shoots for Organic Social Media

Three women smiling at an outdoor gathering, wearing summer clothing and hats, standing on a sandy area with umbrellas and chairs in the background, with trees and modern buildings behind.
Group of people enjoying a pool party in swimwear, with some holding drinks and raising their hands, surrounded by poolside lounge chairs, umbrellas, and tropical greenery.

Brand Trip Coverage, Costa Rica

Close-up of a woman's ear with multiple earrings, including a chain threaded earring, necklace, and a red top strap visible.
A silver chain necklace with large intertwined links is displayed in an open jewelry box. Behind the necklace, a cat with mixed brown and black fur is lying on a soft, textured surface. A small card with care instructions and a website address is placed at the bottom of the box.
A woman with short blonde hair wearing patterned sunglasses, gold earrings, layered necklaces, and a pink and yellow striped top, smiling outdoors with trees in the background.

Instagram Influencer Partnerships

Profile of a young woman with long brown hair, wearing silver jewelry, and a blue dress, outdoors with a blurred background of green trees.
Woman with long blonde hair and multiple rings and bracelets, holding her hair back with both hands, wearing a navy blue sleeveless top near a light blue wall with a window.
Close-up of a person's hand holding a Christmas ornament in front of a decorated Christmas tree with bokeh lights.
A woman with blonde hair, wearing silver jewelry and a shiny silver top, is drinking from a glass of champagne in a modern setting with a TV screen and arched windows in the background.
A smiling woman with braided hair, wearing jewelry, in a blue dress, standing in front of green palm leaves.
A group of five smiling adults, three women and two men, standing around a table at an outdoor evening gathering with string lights and lush greenery in the background. They have glasses of wine and a floral centerpiece on the table.

“I was looking for a local, fun team to provide our company, Opulenza Designs Jewelry, with professional photography and creative strategy to boost our presence on social media. I found all this and MORE with the ladies at AMD! Adelaide and Anna listened to our needs and welcomed my input. Their excellent communication and attention to detail make us feel we were their only account! It’s indeed been a stress-free, delightful experience. I highly recommend this team to help you with a single marketing project or monthly social media management they do for us!”

- Julie Seals, Co-Owner of Opulenza Designs

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